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[Juliette]

Whether it is Whatsapp, Google, Facebook, Twitter, LinkedIn, etc.

They all are doing data mining business. Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases.

Companies got the huge database about their users and their tastes & preferences which they sell off to the companies which are interested in knowing about specific segement of these users.

For example: the selfie stick concept came in market when Facebook analysed its users data about how many people upload their pictures frequently and in different poses. So, suppose the outcome of analysis was about 77%, then they shared this data to those companies who were thinking to launch a new product in market. And, after a long process the selfie stick launched and it really worked well and it was in trend.

Same process applied for the Instagram product which is a specific platform for the users to just upload their pictures and so on.

Similarly, it applies to FM Whatsapp revenue model too. Whatsapp also using data mining techniques to earn huge revenue even after providing free of cost and ad free product to its users.

Hope it helps. Thank you!

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