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The screens of Callao City Lights, located outside the Callao cinemas in Madrid, have been illuminated again with a spectacular campaign that combines QR and 3D : McDonald's shows us a mysterious safe that once opened reveals a lot of tokens or coins that Japan Phone Number List to jump from the screen to give way to the image of a mobile that has the code that will lead us to download your MyMcDonald's app. Viewers also discover how with each purchase users will be able to access different prizes.

McDonald's launches a spectacular campaign that includes QR code and 3D Japan Phone Number List
"Being from MyMcDonald's has a prize" is the slogan that the fast food multinational has highlighted in its campaign that combines QR and 3D, which began on June 1 and will last for two weeks. BCN Visuals was in charge of the design and development of the 3D creativity, while the media management Japan Phone Number List has been managed by OMD and TBWA was in charge of the creativity of the campaign that ends when one of the brand's menus jumps from the smartphone inside the screen with an effect that is magnified by the large format digital screens of Callao City Lights, whose video adapts to the change of light throughout the day so that the three-dimensional detail of these creatives can be appreciated at all times .

Accumulative points and access to Audible complement the loyalty program
One of the main innovations of this campaign is to promote the relaunch of the app by means of a QR code that can be scanned from the same 3D video. McDonald's also promotes the launch of the brand's loyalty program that offers to reward the use of the Japan Phone Number List with accumulative points on each order for brand products and other benefits such as access to Audible, Amazon's podcast and audiobook service, which is It will be available for free for a limited time for users of the app.

In addition to the points for consumption, the McDonald's Japan Phone Number List includes a game called Burger Crush , in which users exchange classic brand products by creating combinations of three or more of the same to obtain a score.

Natalia Echeverría, Chief Marketing & Digital Officer for McDonald's Spain affirms that « innovation is part of McDonald's DNA and how could it be otherwise, we wanted to present our Japan Phone Number List innovating not only in the design, usability and navigation of the new app, but also in how we tell it. With this action we continue to bet on improving the customer experience by generating good moments of fun in each of the consumer's interactions with the brand.

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The outdoor screens of the Callao cinemas in Madrid come to life with 3D videos
This campaign is innovative because of the way it uses these types of videos to encourage the download of an Japan Phone Number Lis but it is not the first to be presented in a 3D format in Callao City Lights.


Vodafone was the first advertiser to use this technology in an advertising campaign created by the agency Ms. Rushmore, a campaign that simulated the effect of glass balls with snow that, when shaken, showed the offer of the telecommunications company. Samsung with the Galaxy S8 and Playstation 4 are other brands that have taken advantage of this three-dimensional format to boost their creative campaigns.